At Deako.
Brand, product, and AI production for a smart-lighting company — the most recent chapter of the work, as Senior Creative at Deako.
Deako makes switch-based smart lighting that installs like a normal switch. Over two years my role grew from a brand refresh into ownership of most of the surfaces the company shows the world — the marketing site, the product renderings, the app, and a full AI production pipeline for imagery and video. The through-line: build systems that let a small team produce at a scale that usually takes a much bigger one.
Deako Intelligence — AI Video
Directed and produced the AI-generated brand and UGC video for Deako Intelligence — the adaptive and circadian lighting story — and built the AI production pipeline behind it, from prompt system to finished spots for social, UGC, and the product page.
Deako App
UI/UX design for the Deako smart-lighting app — scenes, groups, schedules, remote control, timers, and device setup.
Deako.com
Creative direction on Deako's brand refresh and marketing-site redesign — brand system, art direction, page design, product renderings, and a full library of AI-generated lifestyle images.
View live site ↗One small team, big-brand output.
The AI pipeline turned what used to be a photo-shoot-and-agency budget into an in-house capability — a full library of on-brand lifestyle imagery and finished video, produced on a startup's timeline and cost. All of it ships live today on deako.com and the Deako app.