Don Le · Creative Director · AI-Native

Brand systems at scale,
now AI-native.

I'm a creative director with 20+ years in brand, product, and digital. Now I build the AI production pipelines behind the work: an image pipeline that replaced photo shoots, AI video, and the brand systems, sites, and apps they run on.

20+
Years leading creative
0
Traditional photo shoots — full AI pipeline
30+
AI video projects, script → export
60+
Products launched / year

Featured · AI-Native Brand & Video

Deako — brand, product, and an AI production pipeline.

As Senior Creative at Deako I lead brand, the marketing site, and the app — and I built the AI pipeline behind Deako Intelligence: on-brand lifestyle imagery that replaced traditional photo shoots, plus a library of AI-generated video for social, UGC, and the product page.

Brand identity · Web & app design · AI image & video pipelines · Creative direction

Enter the case study → See Deako Intelligence ↗

Deeper case study under NDA — password on request. Below: work already public on deako.com.

Deako Intelligence — AI-generated circadian lighting video
Deako Intelligence · AI video
Deako app — Scenes screen
Deako app · Scenes
Deako app — Remote control screen
Deako app · Control

Selected Work

VIZIO & CLIENT WORK · 13 PIECES
Case Study · Scale & Systems VIZIO — Brand & retail systems at scale Thirteen years leading creative and a team — 60+ products a year across TVs, sound bars, PCs, and the stores they lived in.
Read the case study →
VIZIO smart TV movie interface
Smart TV InterfaceVIZIO
VIZIO geometric screen graphics
Screen Graphics — GeometricVIZIO
VIZIO color screen graphics
Screen Graphics — ColorVIZIO
VIZIO sound bar product render
Sound Bar RenderVIZIO
VIZIO notebook product render
Notebook RenderVIZIO
3D architectural environment renders
3D Architecture3D
VIZIO TV and sound bar packaging lineup
TV Packaging LineupVIZIO
VIZIO product packaging on marble
Product PackagingVIZIO
VIZIO HDMI cable packaging
HDMI & AccessoriesVIZIO
VIZIO All-in-One PC packaging
All-in-One PC PackagingVIZIO
VIZIO Target shop-in-shop
Target Shop-in-ShopVIZIO
VIZIO PC point-of-purchase display
PC Point-of-PurchaseVIZIO
Final Fantasy X figure collection packaging
Final Fantasy XClient

About

I've spent 20+ years turning brand ideas into things people meet — a website, an app, a package on a shelf. I've built and led creative teams and done the work myself. Now I direct AI production so a small team can make what used to take a big one, and keep the quality.

Capabilities
  • Brand Identity & Systems
  • AI Production — Image & Video
  • Web & Product (App) Design
  • Design Systems
  • Creative Direction & Team Leadership
  • Packaging, Retail & 3D
AI & Tools

Midjourney · Google Flow · Adobe Firefly · Google Veo · Nim Video · Higgsfield · ElevenLabs · Gemini · Claude · ChatGPT · Figma · Google Stitch · Claude Design · Claude Code · KeyShot · SketchUp · Adobe Creative Suite

Credentials

Adobe Certified Expert — Web · Lean Six Sigma Green Belt