A static brochure site turned into a full product-feature brand, from web to render to shelf.
Accortec's entire marketing presence, built end to end. Every product in the catalog is rendered in 3D, not photographed.
Accortec sells OEM-compatible networking and storage hardware: transceivers, memory, optical and copper cabling, and hot-swap drives. The full catalog is modeled in SketchUp and lit in KeyShot: real 3D, not photography and not AI. One render set then feeds the website, retail, spec sheets, and email without a single product leaving the lab.
Built from a set of multi-product master renders. A Photoshop automation drops the right part number and spec onto every SKU, so a handful of rendered scenes become the entire catalog with no re-shoot and no manual retouching.
The work raised Accortec's whole brand and held it consistent from web to print to email. Because the catalog lives as 3D instead of photography, they can add a SKU or re-angle a shot without a studio day.